Entry #5 Mighty Mayhem
Hello everybody!
We see advertisements everywhere we go. We see them on billboards as we drive to work, in the news, on video platforms and social medias, and more. But how many of us stop to think about what that ad is trying to tell us, implicitly, rather than explicitly? In other words, not what they are trying to sell us, but what they want us to know. Some advertisements or commercials use humor, such as Jake in State Farm commercials or Flo in Progressive Insurance commercials. Others lean on usage of pathos to bring people in, like animal shelters do. Most of the time, I do not pay attention to ads. I will glance at them, but until something really catches my interest (generally the funny ones), I ignore them. The link above takes us to an advertisement that I'd like to talk about in this entry.
The advertisement starts out with Mayhem lounging on the cat the way one might lounge on a sunny beach, enjoying themselves. He is attempting to catch a cat toy with his mouth. The scene cuts to him entering the house with his "owner", and then dropping something on his sleeping owner's face. He turns on the (presumably) bathroom sink, riding on a Roomba (circular automated vacuum),
and on the couch again. All this time he is talking about how he is the cat and has been plotting the owner's destruction this whole time. When it cuts back to the couch, he alludes himself, a domestic cat, to a tiger that is waiting to pounce, rather than give love. As he says it, the ceiling crashed in from the sink's overflow.
He then goes on to say that if the human does not have the right insurance, they will have to put up a lot more money to take care of all the damage the cat has done.
This commercial is attempting to call out to pet owners, especially the ones who have destructive pets, and they want them to know that they would be "in good hands" if they had their insurance. Throughout the ad, they want people to experience what it is like having a messy cat, to be annoyed with the cat and relieved that Allstate Insurance can be there to help with the fallout. This advertisement clearly uses humor to get out there, and it works because it keeps viewers interested and curious to see how it might end.
This advertisement was pretty entertaining, and if you enjoyed watching it, you should watch more of the Allstate Mayhem ads that you can find with a quick search.
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